May 13

Ten Principle Keys To Success in Any Business

If I were to ask you, what do you think contributes to the success of a business, what would you think it would be?

Maybe it’s the hard work, ambition, focus, dedication, communication? Of course it’s all of these things.


Well some years back I had an employer that shared a list of success secrets from an article in Investor’s Business Daily. It resonated so much with me, that I kept a photocopy of the list for years. IBD has spent years analyzing leaders and successful people from all walks of life.  Most have 10 traits that when combined, can turn dreams into reality.

Even thought this list comes from the traditional business world, it is surely a powerful list of traits that can make anyone a success in a home-based business. I’ve included some brief thoughts after each point.


1. How You Think is Everything – always be positive. Think success, not failure. Beware of a negative environment. Network marketing leaders don’t let fear of failure stop them. We all have fears, often hidden from others, and you have to face and overcome them.

2. Decide Upon Your True Dreams and Goals – write down your specific goals and develop a plan to reach them. Putting your goals and desires in writing seems to solidify them and help your mind focus on them more clearly. It’s a must.

3. Take Action – goals are nothing without action. Don’t be afraid to get started now. Just do it. Plan, but don’t over-plan and over-prepare. Avoid procrastination. Just jump in and if you make a few mistakes (you will), just learn from them and keep moving forward.

4. Never Stop Learning – go back to school or read books. Get training and acquire skills. There is a lot of excellent training and books by successful business and network marketing leaders out there (see my section on Reading for Success). Get into it and learn all you can, and put what you learn into daily practice.

5. Be Persistent and Work Hard – success is a marathon, not a sprint. Never give up. Too many people give up on their MLM business long before success has a chance to happen. When you’re stuck and not making any progress in your business, get in touch with your upline leaders and talk about it. Let them help you make a plan.

6. Learn to Analyze Details – get all the facts, all the input. Learn from your mistakes.When you’re out prospecting and building your business, don’t be afraid of making mistakes, just make it a point to learn from them. Learn from your leaders or others how to properly approach a prospect, don’t shoot of your mouth drowning them with facts about the company and getting rich…they don’t want to hear that.

7. Focus Your Time and Money – don’t let other people or things distract you. In the Internet age, this is extremely relevant for network marketers. Find a good opportunity you like and enjoy, and stick with it until you succeed.

8. Don’t Be Afraid to Innovate – Be Different – following the herd is a sure way to mediocrity. Being different in a good way and differentiating yourself is mandatory. Especially online, your prospects have lots of choices just a few clicks away. Be memorable.

9. Deal and Communicate with People Effectively – no person is an island. Learn to understand and motivate others. Network marketing leaders know this, and learn how to develop a team spirit and encourage loyalty for the long term. At the end of the day, you must make your business more about the people in your downline, than yourself. Their success is tied directly to your success.

10. Be Honest and Dependable – Take Responsibility – otherwise, numbers 1-9 won’t matter. That goes without saying. Don’t you think?

About the author

Jimmy Cruz

I'm a home-based entrepreneur and a professional musician. I'm impassioned about working from home & helping others succeed as entrepreneurs. I'm a Dad to 3 awesome adult kids & 2 great step-kids, husband to my beautiful wife, Cheryl. I love time with friends and family, being creative, writing/performing music, physical fitness and antique shopping with my wife.